A Breakdown Of Onsite Optimization

The targeting and usage of keywords are still critical to how search engine algorithms rank pages, and we’re able to put some proven tactics into play that make web pages optimized well thanks to keyword usage. We at Perspective Edge do tremendous levels of testing to generate different search engine results so that we can shift your keyword usage to what works best. When you work on your site, we have specific recommendations: Use your keyword phrase:

-At least once in the tag title. The closer it is to the tag title start, the better. Additional details on this come later.

-Prominently at least once at the very top of the page or close to it.

-Two to three modifications in the overall body of the page. If you have lots of text, you might go four or more. You might think more is better here, but in our estimation, search engines are still wary of keyword stuffing and even penalize for it at times. So, it doesn’t help your ranking, and it might just hurt it.

-A minimum of once in a page image’s alt attribute. You get a double benefit here of help with normal website search but also your image searches, which can drive traffic too.

-One occasion within the URL. There are additional guidelines regarding keywords and URLs, which are covered later as well.

-A minimum of once within the meta description tag. The search engines don’t actually use meta description tags for rankings, but it does garner clicks of search engine users who see the meta description text as a snippet on the results page.

Typically, you don’t want to put keywords in any link anchor text that is directing users to other portions of your site. Professionals call this ‘keyword cannibalization.’ For example, “google website optimizer.”

Title Tag

Search engines and users both rely on title elements of web pages to be short yet accurate descriptions of what content the page has.

Meta Tag

A meta tag was originally supposed to be a way a search engine crawler could determine the content of a website, and this can be done page per page. Meta robots can influence how well search engines see a page in a number of ways:

Meta Descriptions

Meta description tags are basically short summaries of the content of a webpage. Phrases and keywords in the meta content do not influence search engine rankings, but they are snippets of content that search engine users see underneath listed results.

Meta Keywords

The tag for meta keywords once held value, but those days are long past in terms of SEO.

Other Meta Tags:

There are other meta tags that can have impact on SEO, but they aren’t as important to the overall process as the ones previously listed and discussed.

URL Structure

URLs are basically the addresses of websites and online documents. These are of tremendous important to SEO, as they are viewable in many critical locations.

Learning how to use all these factors or hiring an SEO pro can make sure that your website is optimized for better search engine rankings, giving you more visitors.